Research Methodology On Digital Marketing By Arbab Abubakkar Khan 1. Introduction This research concentrates on collecting and thereby analyzing the collected data systems to re solve problems that are selected by the researcher. In a way, this research has got wider meanings. For some people reading books or surfing the internet for information is research. As a matter of fact these activities are just some part of the entire job. Basic research structures are related to the sense of collecting authentic and original data and in the same way analyzing these data thoroughly as well methodically to derive the result that lay underneath. Here, data does not necessary mean any numerical. Words too are data. (Miles & Huberman, 2004) The function of marketing research is to connect the target consumer to the seller or the marketers. The modes of this connectivity are through information that is specifically used for the purpose of to identifying and relevantly defining the a...
Digital Marketing Research Methodology-2021 By Arbab
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